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Value Gap Narrows Between Korea and Developed Brands

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요약정보: The value gap between Korean brands and those of other developed countries is narrowing‚ indicating that Korean products are gaining more recognition abroad.
According to a survey of 457 global customers released by the Korea Trade-Investment Promotion Agency‚ or KOTRA‚ the country's brand value gained 5.2 percent against brands from Germany‚ Japan and the United States as of January this year. This means customers who were willing to pay a higher premium for non-Korean brands two years ago were less willing to do so this month. The investment promotion agency explains that the global financial crisis has diluted the image of many non-Korean brands‚ especially those of the United States.
Looking at the details‚ if a Korean product costs 100 US dollars global customers were willing to pay about 149 dollars for German products‚ 139 dollars for Japanese brands and 136 dollars for American ones. Meanwhile‚ KOTRA noted that the value gap between Korean and Chinese brands is widening with China on the losing end thanks in large to part to health concerns in the wake of the melamine dairy product scare.
Although Korean brands are being received well in the American region and the European Union‚ KOTRA strategists say Korean companies need to work harder in emerging economies such as the Middle East‚ Africa and China.
Park Hyongki‚ Arirang News.
Reporter : solos6@arirang.co.kr